DIARY OF THE GIRL NEXT DOOR (EP) MARKETING CAMPAIGN:

For Annissa’s debut EP “Diary of The Girl Next Door” she:

⭐️created a signed card giveaway with a personalised message with the single cover for people who pre-saved the single.

⭐️teased the EP with a video letter to her fans

⭐️teased each track with it’s very own mini movie + diary entry

⭐️created various animations + videos teasing the EP

⭐️held a release party for her fans

⭐️hosted a premiere week of events promoting the single whilst growing closer with her fans

⭐️wrote, edited and directed the music video for “Bad @ Luv

⭐️created an instagram filter for each track in order to promote it

Chill out diary entry

A calendar of promotional events was created to aid fan engagement throughout the premiere week of the EP as well as content in relation to the premiere week:

Due to this Annissa’s track “I’m not ur mother” has amassed over 100 reels from fans:

Each track from the EP was assigned a day where fans would stream it and wear clothes according to the track colour:

e.g (chill out = green)/ (Bad @ Luv = red)

The Guide to the Girl/Boy next door was created to allow fans to express their personalities and favorite track from the EP further promoting the release since it was reposted on their stories:

Bad at luv diary entry

I’m not ur mother diary entry